Having shipped products at scale at Meta, LinkedIn, and PayPal, I've learned the best product decisions come from a mix of data and product sense. I'm currently completing an MSBA to bring quantitative rigor to my product strategy work. I share analysis on The Luminarre.
Turning business goals and customer insights into products that drive growth.
Latest
Product-Led Freemium: Adobe's Move from Paywalls to Tasks
Could Adobe's freemium strategy work?
Sep 2026 · Product Strategy, Earnings, Adobe
Highlighted project impact
IRS | Department of Treasury
IRS Digital Transformation Initiative
Streamlined multi-agency touchpoints including customer service, tax filing, AI chat bots, and auditing into data-driven workflows.
Strategic focus: Legacy Modernization, Operational Efficiency, Ecosystem Mapping
- Strategy
- Insights
- Customer Journey
Meta | Facebook
MetaPay Projects
Defined the MetaPay Off-Platform & Autofill Ecosystem
Strategic focus: Funnel Optimization, Growth Experiments, Friction Reduction
- Payments
- Growth
- A/B Testing
Off platform
+4.6%
Conversion
On platform
+2%
Conversion
Autofill after
+8X
Conversion
Meta | Facebook
Find Wi-Fi Mobile
Established product strategy and operational roadmap for Find Wi-Fi global product.
Strategic focus: Growth Modeling, Retention Optimization, Global Scale
- Mobile
- Growth
- Product Strategy
Before
700K
DAU
Before
7%
Retention
After
24M
DAU
After
57%
Retention