Having shipped products at scale at Meta, LinkedIn, and PayPal, I've learned the best product decisions come from a mix of data and product sense. I'm currently completing an MSBA to bring quantitative rigor to my product strategy work. I share analysis on The Luminarre.
Turning business goals and customer insights into products that drive growth.
Latest
Is AI Replacing Engineers? What the Headcount Data Shows
Hiring patterns at three large tech companies, cross-referenced with Yale's AI Exposure Index
Jun 2026 · AI, Jobs
Highlighted project impact
IRS | Department of Treasury
IRS Digital Transformation Initiative
Streamlined multi-agency touchpoints including customer service, tax filing, AI chat bots, and auditing into data-driven workflows.
Strategic focus: Legacy Modernization, Operational Efficiency, Ecosystem Mapping
- Strategy
- Insights
- Customer Journey
Meta | Facebook
MetaPay Projects
Defined the MetaPay Off-Platform & Autofill Ecosystem
Strategic focus: Funnel Optimization, Growth Experiments, Friction Reduction
- Payments
- Growth
- A/B Testing
Off platform
+4.6%
Conversion
On platform
+2%
Conversion
Autofill after
+8X
Conversion
Meta | Facebook
Find Wi-Fi Mobile
Established product strategy and operational roadmap for Find Wi-Fi global product.
Strategic focus: Growth Modeling, Retention Optimization, Global Scale
- Mobile
- Growth
- Product Strategy
Before
700K
DAU
Before
7%
Retention
After
24M
DAU
After
57%
Retention